About Organic Bounce Rates

Bounce Rate is counted when a visitor leaves from the page they came from, without taking action. "Further action" can be defined as moving to another page in the site or taking some actions on the page such as downloading a file or submitting a form. Time spent on the webpage isn't the key parameter for "bounce speed". So, you may have a bounce listed if a person reads a page for 5 minutes but leaves without taking further action. The bounce rate metric that is organic shows the number of people who return to search results. This can be of course measured by Google, and uses it as a factor.

It makes sense that we will need to put more emphasis on growing the engagement of the information pages on our website. And blog articles should be written for our target market as opposed to solely for SEO that will grow the engagement, and reduce the organic bounce rate of these pages. We can achieve this by:

1. Focussing on creating fewer but longer (more substantial) blog articles. To put it differently, it would be better to spend the time writing one premium post that engages the audience, instead of several average posts.
2. Moving away from highlighting articles around keywords and more towards writing articles that are topical, answer questions or speak directly to your target markets needs and needs. This might be determined by seeing what is being discussed elsewhere such as.
3. Adding more graphics and infographics in Posts.
4. Adding video in articles!
5. Asking questions in posts in order to prompt discussion.
6. Supporting Posts with a more expansive social media effort.

What are the bounce rates like for your posts?

This article originally published on: webanalytix.com.au